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Creating compelling email marketing campaigns under a deadline requires a balance of strategy and execution. But striking that sweet spot isn’t just a guessing game, and there’s a lot within your control to put your best email forward. Our Email Marketing For Beginner’s Guide covers everything you need to know to get started with email marketing, including: Aligning with stakeholders on goals for your email marketing campaigns Setting up simple and easy-to-edit email designs Writing, editing, and formatting email copy Ensuring you’ve set up unsubscribe groups Deciding the optimal send time for your email marketing campaigns Measuring recipient engagement and other important metrics Learning how to create successful email marketing campaigns might seem like a lot of steps to remember, however, once you get more comfortable with the process and workflow, each of your next email marketing campaigns will come more naturally. Chapter 2: Set measurable goals The big picture of your email mar...

In this guide, we’ll break down the steps of a social media audience analysis, arm you with the tools you need, and unleash some insider tips to help you get it right. Ready to level up your social media game? Let’s do this. Why Audience Analysis Matters Understanding your audience isn’t just a nice-to-have — it’s crucial for crafting social media content that hits the mark. By diving deep into audience analysis, you uncover the insights you’ll need to guide your content strategy. How? Well, first off, knowing your audience helps you create tailored content that resonates. Nailing down your audience helps you craft content that speaks directly to their interests, pain points, and aspirations. Whether it’s funny memes, helpful how-tos, or inspiring stories, tailoring your content ensures it keeps your audience engaged. Similarly, audience analysis also plays a crucial role in making sure you’re not wasting your advertising budget. By pinpointing who your ideal customers are, you can tar...

As any marketer knows, the key to understanding whether or not your Facebook marketing efforts are paying off is to have a reliable way to measure your content’s performance — this is where a benchmark engagement rate comes in. But in a world where paid content rules and generating organic reach to cut through the noise is more challenging than ever, what’s considered a good engagement rate on Facebook these days? Below, let’s go over what a good Facebook engagement rate is, how marketers can calculate the engagement rate for their brand, and a few examples from the top-performing industries on Facebook so you can optimize your upcoming content and increase Facebook engagement. How to Calculate Your Facebook Engagement Rate Before we dive into what a good engagement rate on Facebook is in 2024, it’s important to point out what exactly counts as engagement. At Rival IQ, we define engagement as measurable interaction on social media posts. Facebook engagement includes likes, comments, fa...

Brands have traditionally relied on third-party sellers for their products. This method is tried and tested, but like most things, has its limitations. With 93% of marketers worldwide in 2024 leveraging social media for sales, DTC (direct-to-consumer) brands have now become the face of social commerce.  So which social media platform do DTC brands turn to?  Well, turns out it's Instagram.  Once primarily a photo-sharing app, Instagram has transformed into an advertising powerhouse. With an anticipated 1.4 billion active monthly users in 2024 and the extensive data capabilities of its parent company, Facebook, DTC brands can engage their target audience directly and skyrocket sales.  In this comprehensive guide, we'll review the best Instagram ads for DTC brands, provide real-life examples, and give tips on how to improve your Instagram game.  Is Your Brand DTC? Before diving into our Instagram ads for DTC brand examples, let's establish if your brand is consider...

As 2024 comes to a close, it’s time to look back at the best ads that graced our screens this year. From simple yet thought-provoking visuals to emotional storytelling, these ads stood out from the rest and captivated audiences around the world. So why is it worth studying the best ads of 2024? For businesses and marketers, it’s a chance to learn from the most successful campaigns and apply that knowledge to their own strategies. And for consumers, it’s simply a chance to appreciate creative and impactful advertising. So without further ado, let’s take a look at our top picks for the best ads of 2024. 1. RIMOWA Bag Signature Series Emotional branding is RIMOWA's bread and butter, making it no surprise that their latest ad campaign has left a lasting impression.  RIMOWA uses simple yet powerful imagery and music to draw out strong emotions, whether it's nostalgia, inspiration, or even sadness. It doesn't rely on flashy visuals or too much text but rather lets the product spe...

Is one of your goals this year to increase blog traffic? There are all sorts of strategies you can use to get more blog traffic – and if you’re struggling to find ways to increase your traffic, we’re here to help. Read on for 6 strategies on how to increase blog traffic. Increase Your Blog Traffic This Year To increase your blog traffic, you have to focus on creating engaging, interesting content that provides some kind of solution or answer to a reader’s problem or question. If you’re struggling to create traffic that drives results, you’re not alone. Check out our tips below. #1:  Write Shareable Content This one sounds like common sense, but you’d be surprised by how many people don’t know how to create shareable content. It’s not quite as simple as it sounds.  What is “shareable”? How do you create it?  While there is no magic bullet to create shareable content, there are a few best practices you can follow that will help you get more shares (and more traffic) on your...