The Best Ads of 2024 for Digital Marketing

As 2024 comes to a close, it’s time to look back at the best ads that graced our screens this year. From simple yet thought-provoking visuals to emotional storytelling, these ads stood out from the rest and captivated audiences around the world.

So why is it worth studying the best ads of 2024?

For businesses and marketers, it’s a chance to learn from the most successful campaigns and apply that knowledge to their own strategies. And for consumers, it’s simply a chance to appreciate creative and impactful advertising.

So without further ado, let’s take a look at our top picks for the best ads of 2024.

1. RIMOWA Bag Signature Series

Emotional branding is RIMOWA's bread and butter, making it no surprise that their latest ad campaign has left a lasting impression. 

RIMOWA uses simple yet powerful imagery and music to draw out strong emotions, whether it's nostalgia, inspiration, or even sadness. It doesn't rely on flashy visuals or too much text but rather lets the product speak for itself. 

By the end, you'll be convinced that RIMOWA bags aren't just luggage, they’re a symbol of travel, memories and personal growth.

Why this Ad Works

‍Emotional Appeal: Links the bags to special memories and experiences, more than just functionality.

‍Simplicity: Minimal visuals/text highlight the product, creating an emotional impact.

‍Personal Connection: Relatable travel and family stories make viewers see themselves in the ad.

‍Subtle Durability: Hints bags are strong and lasting through world travels, without being overly promotional.

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2. PROSE

PROSE instantly differentiates itself from other ads by dropping their VOGUE endorsement right off the bat. This implies only one thing – high quality and trust. For readers of Vogue (primarily affluent fashion and beauty enthusiasts),  it's a brand they can trust and take seriously. 

The ad copy is also straight to the point:

'⭐️ 400,000 5-star Prose product reviews on Review & Refine®

😊 Try 30 days risk-free!

💰 15% off + free shipping on every subscription order

PROSE.COM

Try 30 days risk-free!'

You get social proof, a guarantee, and a discount all in one ad! The emojis are also a nice touch, adding a friendly and fun element to the ad.

Why this Ad Works: 

‍Vogue Shoutout: Drops a big name right away, telling Vogue fans this is a top-notch brand.

‍Financial Incentive & Guarantee: Offers a clear money-saving deal and reassures with a risk-free promise, boosting buyer confidence.

3. Noom

Who says great ads can't be simple? Noom's straightforward yet effective approach to advertising is a winner.

This ad taps into the personal aspect of goal-setting, using a format that looks like your average notepad. It shows checked-off list items and a single unchecked item with Noom's weight loss program as the final goal.

Alongside clear and concise visuals, Noom's CTA 'TAKE THE FREE QUIZ' encourages viewers to take the first step towards their weight loss goals. 

Why this Ad Works:

‍Familiar Design: The use of a notepad design gives Noom's program a sense of familiarity and seamlessly fits into daily life.

‍Direct Call-to-Action: The clear and prominent 'TAKE THE FREE QUIZ' CTA urges viewers to respond instantly.

‍Customized Approach: The checklist, complete with checked items, gives a personal touch to the journey, resonating emotionally with the viewer.

4. Vuori

If variety could be summed up in an ad, Vuori's latest campaign would be it. 

Their image ad features a wide range of shorts, showcasing different colours, designs, and fits, inviting viewers to explore their diverse selection. The layout is also highly organized, with each pair neatly arranged side by side. 

Vuori's black backdrop also helps to emphasize the short's colours, making them stand out even more. It's tidy, colourful, and easy to navigate - just like their products.

Why this Ad Works:

‍Simple and Focused: The minimalist style focuses on the cool variety of shorts.

‍Colours Pop Out: The black background makes the shorts' colors stand out.

‍For Everyone: Shows that Vuori has shorts for all kinds of people, reaching a wide audience.

5. Rest Duvet

Rest Duvet effectively uses endorsements and customer testimonials to enhance the trustworthiness of their Evercool™ Cooling Comforter. 

Viewers are drawn immediately by the opening scene - a featured appearance on the TODAY show. It then showcases the approval seals from esteemed publications like Martha Stewart and BAZAAR to further bolster the product's credibility. 

Lastly, the ad focuses on customer testimonials, giving real people feedback about the comfort and cooling qualities of the Evercool™ Cooling Comforter. 

Rest Duvet proves without a shadow of a doubt that its product is top-notch and worth investing in.

Why this Ad Works: 

‍Big Endorsements: Features on the TODAY show and in major magazines create instant trust.

‍Real Reviews: Shows real customer opinions, proving the comforter's quality.

‍Authentic and Reliable: Uses honest feedback and respected endorsements to highlight the comforter's value.

6. True Classic's Fitted T-shirts

The True Classic ad addresses the age-old problem of finding a plain t-shirt that fits just right. But with True Classic's slim-fit t-shirts, that problem is instantly solved.

The narrative is straightforward: A guy discovers True Classic tees, a t-shirt brand that fits him perfectly and makes him feel confident and attractive.

True Classic cleverly uses a side-by-side comparison to highlight the transformation, visually demonstrating the shirt’s flattering cut. This approach adopts a show-not-tell technique, which is highly effective in advertising.

Why this Ad Works: 

‍Before and Afters: Clear side-by-side comparisons allow viewers to see how much better True Classic tees fit and look.

‍Product Positioning by True Classic: True Classic strategically positions its product as a fusion of comfort and style in a market that often misses one or the other.

‍Emphasizes affordability: ‘Costs less than a few beers’ - Great for people watching their budget.

7. FLO's Gummy Vitamins

Flo's tagline 'NO MORE ACNE OR YOUR MONEY BACK' pretty much solidifies its spot as a fantastic ad. It immediately addresses the target audience's pain point - acne - and presents an offer/solution too good to refuse.

FLO backs its claim with a money-back guarantee, providing reassurance and credibility to potential customers. For anyone struggling with acne, this ad seems like a godsend.

Combine all the above with a striking pink color scheme, emojis, and other whimsical elements i.e. money with wings, and you have an ad that speaks to younger generations.

Why this Ad Works: 

‍Bold Promise: The 'NO MORE ACNE OR YOUR MONEY BACK' tagline hits right at the heart of acne problems, offering a strong solution.

‍Trust-Building Guarantee: FLO's money-back offer proves the company is willing to put its money where its mouth is.

‍Attention-Grabbing Design: Pink colours, emojis, and playful graphics make the ad stand out and appeal to younger audiences.

8. Our Place

Fear of missing out (FOMO) is a powerful marketing tool, and Our Place harnesses it well in this fiery advert!

The bold taglines "30,000+ waitlist" and "Sold Out In 18 Minutes." instantly create urgency and exclusivity around their Always Pan. It's hot in demand and back in stores, meaning you'll need to act fast before it's gone.

Moreover, the advertisement cleverly uses the imagery of fire beneath the pan to represent two things: the cooking process and the hot demand for the product. It's certainly a visually striking way to communicate the pan's functionality and popularity.

Why this Ad Works:

FOMO Factor: Those big headlines about waitlists and selling out fast make you feel like you need to get the Always Pan before it's too late.

Urgency and Exclusivity: The ad makes it seem like the pan is super popular and you'll miss out if you don't act quickly.

Eye-Catching Imagery: The fire under the pan is a clever touch, showing both the cooking action and how hot the demand is.

9. Hooper

Hooper discount ads typically feature tweets, text messages, and other forms of online communication, tapping into the modern social media era. This style of ad caters to their target audience, young travel enthusiasts on social media who are always looking for a good deal. 

By featuring supposedly real-life conversations to promote their discounts, Hooper feels like one of your friends just told you about a great deal they stumbled upon. This creates a sense of trust and authenticity for the brand.

Why this Ad Works: 

‍Social Media Savvy: Using tweets and texts, Hooper really speaks to young, social media-loving travellers.

‍Like Real Chats: The ad feels like genuine conversations you'd have with friends, making it super relatable and real.

‍Trustworthy Tips: It's not just an ad; it's like getting insider advice from someone just like you.

10. Fresh Clean Threads

Fresh Cleans Threads uses a funny skit to showcase its products, highlighting their quality and effectiveness in a lighthearted way. 

The ad features a woman giving her boyfriend a hard time wearing a shirt that looks 20 years old. That's until the boyfriend reveals his wide selection of Fresh Clean Threads shirts, all of which look completely awesome.

Why this Ad Works: 

‍It's Funny: It's like watching a funny TV skit. This makes you feel good about Fresh Clean Threads, linking the brand with happy vibes.

‍Everyday Humor:  It involves conversation just about every guy has had with their girlfriend about their favourite old shirt. 

‍Friendly and Real: By turning a typical conversation into something fun, the brand comes off as more down-to-earth and approachable. 

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Final Conclusion

In summary, this article will guide you in detail on how to make your marketing methods much more effective. Hopefully, the knowledge in this article will help you in the field of digital advertising.