How to Create an Instagram Business Account and Grow It

You've heard about advertising your business on Instagram. That's right, advertising your business on Instagram is not as difficult as you think if you have the skills. Most of your advertising will expose you to an extremely young customer base. So to advertise your business on Instagram, the first thing you need to prepare is to set up a business account on Instagram with specific advertising strategies. In this article, we will show you how to specifically set up an Instagram business account.

What is an Instagram business account?

You bolster your online presence with an Instagram business profile by staking your claim on the platform. As your target audience is likely already spending a chunk of time here, creating an Instagram account for your company or brand to manage and market your business makes sense. 

Like a Facebook Page, you add contact details and other information to make it easier for the Instagram contingent of your followers to find you and connect with you. They’re here already.

It works differently than a personal profile because you can access more information and new tools and features to help grow your business. 

With an Instagram business account, you can track the performance of your posts with audience insights and other performance metrics. You can also advertise with Instagram ads to grow your audience and expand your reach with engaging posts, Reels, and Stories.

>> View more: How to Create a New Facebook Ad Account: Guide for newbies

What are the benefits of using an Instagram business account?

In the process of promoting your business on Instagram, preparing an Instagram business account is essential. Using an Instagram business advertising account brings many benefits such as:

1. Reach target customers effectively through advertising and high interactivity on this platform.

2. Provides analytical and statistical tools to better understand customer preferences and behavior.

3. Create professionalism and trust for the brand, helping to increase business and cooperation opportunities.

4. Increase reach and interaction with customers through special features such as Instagram Stories, IGTV, and Instagram Shopping.

5. Build better relationships with customers through sharing engaging content and interacting directly through messages and comments.

>> View more: Exclusive Facebook ads strategy helps increase sales quickly by 2024

Guide to Creating an Instagram Business Account

To start a business on Instagram, creating a business account is the first important step. Instagram is no longer just a place to share personal photos and videos but has also become a powerful advertising and business platform. In this article, we will learn how to create a business Instagram account.

Step 1: Download the Instagram app to your mobile phone from the app store corresponding to your operating system (App Store for iOS or Google Play Store for Android).

Step 2: Open the Instagram app and start the registration process by entering your email address, mobile number, or Facebook account.

Step 3: Select "Create new account" and enter the username and password you want to use for your Instagram account.

Step 4: Select "Register" and complete creating a personal account first.

Step 5: Once your personal account has been created, you can convert it to a business account by accessing the account's settings and selecting "Convert to business account".

Step 6: When converting to a business account, you will be asked to connect your Instagram account to an existing Facebook page or create a new Facebook page if you don't have one.

Step 7: After connecting to your Facebook page, you will need to provide information about your business such as business name, business type, address, contact phone number and email.

Step 8: Confirm your information and complete the conversion to a business account.

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Final Conclusion 

In short, setting up an Instagram advertising account will help you a lot to successfully promote your business on Instagram. The article has presented the steps so you can set up an Instagram business account easily. Hopefully, the knowledge contained in the article will help you in promoting your products in the best way.