How To Run Facebook Ads For Airbnb Listing Effectively?

Which is the best spot to show your Airbnb listing to customers? On such social media platforms as Facebook! Knowing how to run Facebook ads for Airbnb listings correctly can help you win over other competitors while minimizing ad costs. This article will give you a complete guide on promoting your Airbnb on this crowded platform and some expert tips for killing this task nicely!

Is Facebook Good For Advertising Airbnb?

Should you run Airbnb ads on Facebook? Yes, if you do it right, Facebook can boost your Airbnb advertising aggressively. Airbnb gets lots of visitors, but your property might not stand out if it’s in a busy area. If you’re not on the first page, it’s tough to get noticed. Facebook can help with this.

Posting your Airbnb listing on Facebook gives it more exposure. When people click on your listing through Facebook, it increases clicks on Airbnb, leading to more bookings. Airbnb likes popular, reputable, and well-booked listings. By showcasing your property on Facebook, you show Airbnb that your place meets these criteria, improving your listing’s ranking.

>> View more: How to get verified on Facebook: Your step-by-step guide

How To Run Facebook Ads For Airbnb Listing?

Below is a detailed guide on running your Facebook Airbnb ads. Note that you can NOT skip any of these as we’ve already eliminated all the unnecessary steps and focused on the key ones.

Identify your customers

Concerning how to share Airbnb listing on Facebook, Knowing your audience is key for effective Facebook ads for your Airbnb and also one of the first and foremost ways to lower Facebook CPM (many beginner advertisers may not know this!).

Look at your best guests from the past year: What are their interests? Do they live alone or with their families? How far do they travel to your property? Do they rely on reviews or tend to be influenced by social media?

Answering these questions helps you pinpoint your target audience on Facebook’s Ad Manager and guides you in creating captions and graphics with the right information.

Create a Business Page

The next step to start advertising your Airbnb on Facebook is setting up a dedicated space. Creating a business page is crucial. Don’t mix business with your personal page. A business page signals professionalism to potential guests. If you already have a Facebook account, just set up a business page within it.

Click the “Create a Page” button on the sidebar and follow the step-by-step instructions. Answer questions about your property’s address and industry, and you’re done! Your business page is ready for action.

Plan your ad content

Before launching your ads, you need to equip yourself with a thorough understanding of the anatomy of a Facebook ad and a well-planned content schedule. Figure out how often you want to post—every other day or twice a week. Be consistent. Draw up a content calendar with what you want to say for each post.

Outline the posting picture, time, and theme beforehand, or pre-schedule the entire post. This helps maintain a steady and organized presence on Facebook.

Set a budget

While Facebook advertising is generally affordable, it’s easy to spend more than intended. Begin with testing ads to understand what works. So, don’t forget this imperative step as it’ll shield you from overspending. You can set up your account for ad spending in two ways:

Daily budget: This is the amount you allocate per day until you stop running the ad. For example, if you choose £5 a day for 14 days, your total spending will be no more than £70 over two weeks. The ads manager estimates how many people will see your ad in that period.

Total budget: This is the total amount you’re willing to spend over the ad’s lifetime. Facebook will continue showing your ad to users who match your criteria until this budget is reached. It can be a gradual or swift expenditure, depending on demographics.

We advise starting with a modest budget to gauge results before investing significant funds in your ad campaigns.

Run your Facebook ads

Unlike the effort-intensive task of garnering free organic traffic, Facebook ads offer a quick solution. For smaller vacation rental businesses, the time and effort spent on organic methods might match the cost of a Facebook ad. Depending on your ad budget, you can narrow or widen your audience, estimate the reach, and set a target location.

By combining Facebook Ads with organic posts, you significantly improve the likelihood of your Airbnb listing catching the attention it deserves and securing bookings. Are you a beginner, and this is your first Facebook advertising project? SpeedX agency comes with cultured specialists and advertising tips – all of which can greatly assist in optimizing the metrics of your ads and contributing to a successful marketing campaign. Give us a call to discuss the best way to communicate!

Track the results every day

Crunching the numbers is the key to understanding what works. By monitoring successful posts, you’ll grasp your audience’s preferences and can deliver better content. Tailoring your content to your target audience boosts interactions on both your Facebook and Airbnb pages, a win-win!

While engagement is valuable, conversions are even better. Keep tracking and analyzing to understand what leads to bookings. For advanced analytics, leverage tools that help monitor your vacation rental website’s performance and reporting tools that provide insights into actual bookings. Combine these tools with Facebook’s analytics, and your page is on the road to booking success.

>> View more: Facebook Dynamic Ads: A Complete Guide for Beginners in 2024

Final Conclusion

It can be said that Facebook is a very potential advertising channel to promote the brand for the Airbnb business model. Hopefully, the knowledge in the article will help you in promoting your products in the best way.