How to use Meta Business Suite like a pro

Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience.

Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite.

What is Meta Business Suite?

Meta Business Suite is a mobile and desktop app that connects your Facebook and Instagram business accounts. It’s a centralized space for Meta users to manage their Facebook, Instagram, Messenger posts, ads, and communications and track their content performance.

>> View more: How to use Facebook Messenger: A guide for businesses

Is Meta Business Suite different from Facebook (Meta) Business Manager?

Think of Meta Business Suite as the front end of your business account management and Facebook (Meta) Business Manager as the back end. In short, if you want a centralized tool to post and engage with your community on Facebook and Instagram, use Meta Business Suite. And if you’re running ad campaigns and want more control over your business settings with added security, Meta Business Manager is your go-to.

Meta Business Suite has many community management features like post scheduling and publishing, replying to comments, and managing Facebook and Instagram messages. Facebook (Meta) Business Manager, on the other hand, has more complex features, like ad creation, billing, tracking, and asset management. If you try to create an ad in Business Suite, it will take you directly to Ad Manager, which is a different tool.

How to connect and manage a Facebook Page with Meta Business Suite

You first need a Facebook business page to connect your Facebook Page to Meta Business Suite. If you have one, complete the following steps to connect your account.

How to add Facebook Pages to Meta Business Suite

+) Visit Meta Business Suite on a desktop or download and open the app on iOS or Android.

+) Log in or create an account by following the onscreen steps.

+) Select the dropdown menu in the upper left.

+) Click the +Create a business account button and follow the onscreen steps.

‘Connect your account on your desktop or through the mobile app. However, you might not need to, as Meta will often automatically connect your Facebook business page to your Meta Business Suite account.

>> View more: How to use Facebook Messenger: A guide for businesses

Final Conclusion 

With billions of active users, Facebook and Instagram remain the leading platforms for connecting with your audience. Meta Business Suite makes it easy for brands to maintain a consistent and engaging social media presence across these platforms. This is a powerful tool that simplifies content management, ad creation, and audience engagement across both platforms. The article has detailed instructions on how to use Meta Business Suite.