Guide To Set Up Your Facebook Ad Campaigns 2024

According to statistics, Facebook has nearly 3 billion users and more than 1.7 billion users every day. It can be said that this is a channel for business owners and sellers to promote their products. To be able to promote products on the social networking site Facebook, advertisers need to prepare skills such as creating pages and running ads to attract customers. This post will help you learn how to set up a Facebook advertising campaign in 2024.

Learn about Facebook ads

Facebook Ads is an advertising platform on the Facebook social network, allowing businesses and marketers to create and promote ads to their target audience directly on Facebook pages and applications. Facebook Ads brings many benefits to businesses by providing a flexible and effective advertising platform, helping to optimize marketing strategies and increase engagement with target audiences.

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Types of advertising on Facebook

There are 3 popular forms of running Facebook Ads that you can refer to.

Post ads (News Feed Ads): Post ads appear directly in the user's News Feed. This helps them stand out among regular posts and attract users' attention. Post ads can contain text, images, or video, and are typically used to promote a business's products, services, or content.

Video Ads: Video has become an important part of your Facebook marketing strategy. Video ads can appear in news feeds, in Stories, or in other ad placements. Videos are often more likely to attract attention and have good user interaction.

Stories Ads: With the growing popularity of Stories on Facebook, Stories ads have become a popular choice for businesses. Stories ads are short ads that appear between friends' Stories on Facebook or Instagram. They usually come in the form of videos or images and provide a fun way to interact and experience users.

Learn More: How to Run Facebook Ads

Way Set Up Your Facebook Ad Campaigns 2024

Login to Your Facebook Account:

Go to the official Facebook page and log in to your account.

Open Facebook Ads Manager

On the main page, click on the triangle icon located in the upper right and select "Advertisements" or go directly to the link: https://adsmanager.facebook.com/

Choose Campaign Objective

+) Click the "+ Create" button to start creating a new campaign.

+) Choose an objective for your campaign, such as "Increase brand awareness," "Increase engagement," or "Increase conversions."

Name the Campaign

+)Assign a name to your campaign for easy recognition and management.

Choose Target Audience

+)Identify your target audience by choosing factors such as age, gender, geography, interests, and online behavior. You can use Custom Audiences if available.

Choose an Ad Format

+) Choose an ad format that fits your goals, like image, video, slideshow, carousel, or some other format.

Choose Where to Display Ads

+ Choose where your ad appears, including in the News Feed, in Stories, on Instagram, and more.

Set Advertising Budget

+) Determine the daily or total budget for your campaign. Choose a pricing method (CPM or CPC).

Set Ad Display Schedule

+) Determine the times and days you want your ad to show. You can set a specific schedule or let Facebook decide.

Creating Advertising Content

+) Add images, videos, titles, descriptions, and other elements to create promotional content. Make sure it reflects the right message and is appealing.

Add Links and Calls to Action

+) If so, add a link to your website and choose the specific action you want viewers to take, like "Buy Now" or "Sign Up Now."

Check and Place Order

+) Double-check your entire campaign to make sure every parameter is correct. Then place an order to put the ad into action.

Performance Monitoring and Measurement

+) Use Facebook Pixel or conversion tracking tools to measure ad performance. Monitor statistics and adjust strategy if necessary.

Learn More:  How to advertise casino on Facebook

Conclude

This is necessary information to help you understand how to set up an effective Facebook campaign. In addition, you can refer to Facebook ad account rental services. This will help you improve the efficiency of creating advertising campaigns.