13 Strategies to increase Facebook engagement

One of the main components of any social media strategy is increasing your overall social media engagement—and the same goes for Facebook. If you’re promoting your business and its products or services on Facebook, you want your target audience to engage with your content.

However, increasing your Facebook engagement can be tricky. You need to know the right strategies to implement and how to get started.

Throughout this article, learn more about what Facebook engagement means, how to calculate your Facebook engagement rate and 13 key strategies for improving engagement on Facebook.

What is Facebook engagement?

Facebook engagement refers to any action that a Facebook user takes on your Facebook page—mainly likes, comments, shares and clicks. Increasing the number of engagements you see like this on your page proves that your Facebook marketing strategy is working and that your content resonates well with your audience.

How to calculate your Facebook engagement rate

You can calculate your Facebook engagement rate with a simple formula:

Facebook Engagement Rate = [(Total Likes + Comments + Shares)/Total Reach] x 100

You can find these metrics via Facebook insights or by using a third-party Facebook analytics tool. In your Facebook page dashboard, you can get a quick overview and grab your numbers from the “Post Reach” and “Interactions” sections in order to discover your Facebook engagement rate.

The median Facebook engagement rate is 0.063%. While this engagement rate seems low, if you implement the 13 strategies below, your brand will be more likely to surpass that average.

>> View more: Guide to Target Facebook Ads for Restricted Content 2024

13 strategies for improving Facebook engagement

Facebook has become one of the most important social media marketing and advertising platforms. To be successful on Facebook, creating high engagement is extremely important. Here are 13 strategies to help you improve your Facebook engagement.

1. Create quality content: Quality and engaging content will attract users and create positive interactions.

2. Use images and videos: Images and videos often attract more attention than text. Use them to create variety and liveliness in your content.

3. Optimize posting time: Posting at the time when your audience is most active will increase the chance of engagement.

4. Use questions: Ask questions in your posts to encourage users to participate by commenting.

5. Use live video: Live videos tend to get more attention and engagement than regular videos.

6. Create contests: Facebook contests can encourage user participation and create positive interactions.

7. Ask for opinions: Ask users for their opinions on issues related to your business or industry to encourage them to join the discussion.

8. Use hashtags: Hashtags help your posts become more popular and easier to find on Facebook.

9. Engage with users: Respond quickly and positively to comments and messages from users to build trust and intimacy.

10. Share content from trusted sources: Sharing content from trusted sources can help build credibility for your business.

11. Optimize your personal and business pages: Make sure your personal and business pages are up-to-date and engaging to attract users.

12. Use Facebook Insights: Use Facebook's analytics tools to better understand how users interact with your content.

13. Paid advertising: Use paid advertising to increase the visibility of your posts and attract attention from your target audience.

>> View more: Google Maps Advertising Guide

Final Conclusion

At the end of the day, what matters most is simply having some sort of Facebook engagement strategy. Period.

If you look at the top brands on Facebook, you'll notice that they're consistently posting and interacting with followers. On the flip side, dead pages are the ones that simply parrot their own content and make no effort to, well, engage.

The good news? You can start implementing these tips into your Facebook strategy ASAP without lifting a finger. To get started, consider trying out a free trial of Sprout Social for help.