Best times to post on Facebook in 2024

As social marketers are looking to get more eyes on their content, one of the biggest questions at the forefront is: when is the best time to post on Facebook? The answer to that question depends on several factors. Your business’s industry, your target audience, business goals and the content itself all play a role in the success of your social posts.

With the help of our Data Science team, we analyzed nearly 2 billion social media engagements across 400,000 social profiles across Facebook, Instagram, LinkedIn, Pinterest, TikTok and X. And even more, we’re able to provide an analysis of when the best time to post on Facebook is.

As the third most visited website worldwide after Google and YouTube, and boasting nearly 3 billion monthly active users, there’s no denying the power of Facebook. Because of the large engagement opportunity, it’s important to understand how posting on Facebook at the right times will benefit your social media content strategy.

When is the best time to post on Facebook?

• Mondays from 9 a.m. to noon
• Tuesdays from 9 a.m. to 2 p.m. and 5 p.m.
• Wednesdays from 9 a.m. to 3 p.m. and 5 p.m.
• Thursdays from 8 a.m. to 2 p.m. and 5 p.m.
• Fridays from 9 to 11 a.m.
• Best days to post on Facebook: Mondays through Thursdays
• Worst days to post on Facebook: Sundays

It’s true: Facebook is still the most used platform by marketers worldwide at 89% and by monthly active users at 3.05 billion (yes, billion). The impact Facebook has on our social media use as consumers and marketers is still ever present. Compared to last year, high engagement periods on Facebook are still within mid-mornings during weekdays and matching general business hours.

Optimal send times for Facebook are Mondays through Fridays starting mostly at 9 a.m. until early afternoon, generally 2 p.m. What does this mean for marketers? Most users are taking a quick break in their routines for Facebook, making it the best time to schedule posts for target audiences to interact with.

With a solid Facebook marketing strategy, businesses connect with the right audiences with their content, whether it’s keeping audiences informed of products or sharing access to exclusive deals. Remember, engagement is a combination of how often you post on social media and what content types you post.

>> View more: 13 Strategies to increase Facebook engagement

What are the best days and times to post on Facebook?

We know the best time to post on Facebook overall, but what about for each day of the week?

• Mondays between 9 a.m. and noon
• Tuesdays between 9 a.m. and 2 p.m.
• Wednesdays between 9 a.m. and 3 p.m.
• Thursdays between 8 a.m. to 2 p.m.
• Fridays between 9 and 11 a.m.
• Saturdays between 8 and 11 a.m.
• Sundays between 9 and 11 a.m.

If you’re looking for the best day and time to post on Facebook, read the analysis below.

The best times to post on Facebook on Mondays

The best time to post on Facebook on Mondays is from 9 a.m. to noon. While there’s decent engagement from 9 a.m. to 6 p.m., the optimal send and engagement times are those few hours before lunch.

The best times to post on Facebook on Tuesdays

Again, there’s notable engagement on Tuesdays from 9 a.m. to 6 p.m., the best time to post on Facebook on Tuesdays is from 9 a.m. to 2 p.m. and again at 5 p.m.

The best times to post on Facebook on Wednesdays

Wednesdays and Thursdays see slightly higher engagement periods than other days of the week. The best times to post on Facebook on Wednesdays are from 9 a.m. to 3 p.m. and again at 5 p.m.

The best times to post on Facebook on Thursdays

Thursdays and Wednesdays see similar engagement periods. The best times to post on Facebook on Thursdays are from 8 a.m. to 2 p.m. and again at 5 p.m.

The best times to post on Facebook on Fridays

By the time users have reached the weekend, peak engagement hours dip; However, the majority of the workday still sees considerable engagement. Yet the best times to post on Facebook on Fridays are from 9 and 11 a.m.

The best times to post on Facebook on Saturdays

Generally speaking, we’ve noticed that Saturdays have less engagement during the rest of the week across most social platforms. Even with Facebook, there’s a significant decrease during the weekends than during weekdays. With that in mind, the best time to post on Facebook on Saturdays is 8 to 11 a.m., in relation to the rest of the day.

The best times to post on Facebook on Sundays

Similar to Saturdays, we’ve noticed Sundays have less engagement throughout the day across most, if not all, social platforms. In relation to the day itself, the best time to post on Facebook on Sundays is 9 to 11 a.m.

>> View more: The Complete Guide to Pinterest Marketing

Final Conclusion

Hopefully, the knowledge contained in the article will help you in posting and advertising on Facebook. Please take the time to read the entire article because it will help you a lot in everyday life.