The complete guide to Pinterest Marketing

You probably know Pinterest as a go-to place to find DIY ideas and inspiration boards. Maybe you’ve personally used it for these reasons. But there is so much more to the platform, and it’s time for marketers to get on board (no pun intended.)

Pinterest isn’t slowing down. In fact, it’s one of the fastest-growing social platforms. And with 85% of weekly users saying they’ve purchased something from a Pin, this platform deserves to be in your social media marketing stack. Let’s get into how to market on Pinterest.

What is Pinterest marketing?

Pinterest marketing is the practice of posting branded content on this visual-forward platform to cultivate and build awareness, connect with your audience and drive traffic to your website.

Since many are looking for buying inspiration, marketing on Pinterest is a powerful way to reach new customers.

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Benefits of marketing on Pinterest

Adding another platform to the mix is no easy ask. But using Pinterest comes with benefits that make it worth the additional effort. To name a few:

Boost brand awareness

Every month 460 million people use the platform, so there’s an active audience waiting for you. Crumbl Cookies discovered this recently: In less than a year, they grew their Pinterest following from 7,000 to 1 million.

Drive people to your website

Pinterest is a popular discovery platform for shoppers looking for inspiration or new products. In fact, 80% of weekly users have discovered a new product or brand on Pinterest, according to the platform.

And Pinterest knows this. That’s why they’ve optimized unique Pin types that can be used to promote products and articles. This type of content is a powerful tool for driving new users and customers to your website.

Create and expand your community

Pinterest is a prime place to create and cultivate an engaged community through content—specifically content that taps into creativity. According to Pinterest, 85% of Pinners say they go to the platform to start a new project. Offering content that taps into this provides Pinners with the spark they’re looking for.

And that brings us to a superpower Pinterest has: It makes people feel good.

According to the platform, 78% of weekly Pinners feel positive after interacting with it. So Pinterest is a prime spot for you to create feel-good and helpful moments for your audience.

Learn more about other vital Pinterest statistics to prepare for creating a Pinterest marketing strategy.

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Effective Pinterest marketing strategy

Pinterest is not only a platform for sharing beautiful images, but also a powerful marketing tool for businesses. With more than 400 million monthly users worldwide, Pinterest is becoming an important advertising channel that businesses cannot ignore. So how to build an effective Pinterest marketing strategy? Let's find out through the article below.

1. Profile Optimization: To get started, you need to create a business profile on Pinterest and optimize it with the correct logo, description, and contact information. Make sure your listing accurately reflects your brand and products/services.

2. Create engaging content: Share unique images, creative videos, and interesting articles to attract users' attention. You can also create boards to organize content by topic, making it easy for users to find and follow.

3. Use keywords: Find popular keywords in your business and use them in titles, descriptions and hashtags to optimize your content's appearance on Pinterest.

4. Interact and connect: Interact with the community by liking, commenting and sharing content from other users. At the same time, connect with influencers and potential partners to expand your influence on this platform.

5. Use advertising: Pinterest provides powerful advertising tools such as Promoted Pins, Buyable Pins and video ads to help you reach the right target audience and increase marketing effectiveness.

6. Measure and optimize: Finally, don't forget to track and evaluate the effectiveness of your Pinterest marketing campaign through analytics tools. Based on the data collected, adjust your marketing strategy for maximum effectiveness.

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Final Conclusion

In short, Pinterest can be a powerful marketing tool if you know how to use it properly. By building an effective Pinterest marketing strategy, you can capture the attention of potential customers and generate positive engagement for your brand. Start applying the above tips today to maximize Pinterest's potential for your business.