What is TikTok and how does it work? Well, have you ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least one viral lip-syncing TikTok or screencaps on Instagram or Twitter of meme-worthy TikToks.
One great example of this type of trend spreading across social media is the “It’s Corn” viral trend.
This meme originated on TikTok, where songwriter and TikTok user @Schmoyoho remixed the already-viral corn-heavy interview from the Recess Therapy account into an even bigger hit. At the time this article was being written, the song has been used in more than 1.2 million TikTok videos and has more than 10 million likes.
That’s the power TikTok has in the current social media landscape. As marketers see memes and trends take off, it stands to reason that with the right content, the platform can help you reach millions of people and make your brand go viral.
But what is this app? How does TikTok work? And can you actually use it to reach your target audience? By the end of this article, you’ll have a deeper understanding of the platform, and whether or not it’s right for your brand. Feel free to jump to the sections you most want to explore:
What is TikTok?
TikTok is a video-sharing social media platform where you can create, edit, share, discover and watch short, vertical videos—from just a few seconds long, all the way up to 10 minutes.
And it’s continuously changing. While TikTok made a name as a lip-syncing app, it’s become much more. “TikTok as we know it today didn’t exist five years ago, and we anticipate the TikTok of 2027 to look similarly unique. TikTok has been a disruptor in so many ways, so the biggest opportunity for brands at that point in time probably doesn’t exist yet. However, building a strong network and community around your brand will help serve as a foundation for what’s next,” TikTok told us.
When was TikTok created?
While the name TikTok has gained familiarity in the past few years, the basis of the app has been around for a while. It originated as an app known as Musical.ly in 2014 before being acquired by ByteDance in 2017, a tech company based in Beijing that already had an app named TikTok. Musical.ly and TikTok officially merged platforms in 2018.
Who created TikTok?
Half of TikTok, the aforementioned Musical.ly, was created by Chinese entrepreneurs Alex Zhu and Luyu Yang. And TikTok’s original form was created by ByteDance—the company that owns the platform today.
Who owns TikTok?
TikTok is owned by tech company, ByteDance. ByteDance already owned TikTok—called Douyin in China—and merged it with Musical.y after acquiring it in 2017 to create the wildly popular platform we know now.
How does TikTok work?
On TikTok, users can customize their videos with filters, stickers and background music, and then share them with the TikTok community. Once shared, people can like, comment on, download or share a video. Content is found by users in three feeds: The Friends Tab, the Following Feed and the For You Page, where the TikTok algorithm recommends content based on what you like.
TikTok makes video content creation easy with a number of regularly-enhanced tools. Here are some of those features:
1. Create videos
Users can create TikTok videos by recording them directly in the app, or by uploading videos from outside the app. The video recorder lets you choose how long you want your video to be, with a max length of 10 minutes.
2. Add music
Music is the cornerstone of the TikTok platform. Users can even discover new content by clicking on a track link and conducting a search of clips that use the song. So adding a popular song to your video will increase your chances of trending in the community.
3. Co-create content using duets
TikTok also boasts features like a duet, which helps nurture engagement within the community. This feature does exactly what the name suggests—it lets you create a video with another creator and will split the screen in half to show both cameras. Most use this feature to sing or dance to the same song, or they develop corresponding videos much like comedy shorts.
4. Add filters and effects
It’s easy for users to edit their videos with different filters and effects. You can even add stickers, emojis, text, transitions, GIFs and time effects to make your videos more compelling.
5. Live stream
TikTok also comes with a feature that lets you stream live video broadcasts. But note that this feature is only available for select users with at least 1,000 followers.
Final Conclusion
TikTok has become a global social media phenomenon and will continue to grow strongly in 2024. With its ability to create innovative content, reach billions of users, and business opportunities, TikTok is more than just an entertainment application but also an important tool in the communication and marketing strategies of businesses and individuals.
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