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What is TikTok and how does it work? Well, have you ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least one viral lip-syncing TikTok or screencaps on Instagram or Twitter of meme-worthy TikToks. One great example of this type of trend spreading across social media is the “It’s Corn” viral trend. This meme originated on TikTok, where songwriter and TikTok user @Schmoyoho remixed the already-viral corn-heavy interview from the Recess Therapy account into an even bigger hit. At the time this article was being written, the song has been used in more than 1.2 million TikTok videos and has more than 10 million likes. That’s the power TikTok has in the current social media landscape. As marketers see memes and trends take off, it stands to reason that with the right content, the platform can help you reach millions of people and make your brand go viral. But what is this app? How does TikTok work? And can you actually use it to reach ...

You probably know Pinterest as a go-to place to find DIY ideas and inspiration boards. Maybe you’ve personally used it for these reasons. But there is so much more to the platform, and it’s time for marketers to get on board (no pun intended.) Pinterest isn’t slowing down. In fact, it’s one of the fastest-growing social platforms. And with 85% of weekly users saying they’ve purchased something from a Pin, this platform deserves to be in your social media marketing stack. Let’s get into how to market on Pinterest. What is Pinterest marketing? Pinterest marketing is the practice of posting branded content on this visual-forward platform to cultivate and build awareness, connect with your audience and drive traffic to your website. Since many are looking for buying inspiration, marketing on Pinterest is a powerful way to reach new customers. >> View more: Guide To Create Google Ads Account Free? Benefits of marketing on Pinterest Adding another platform to the mix is no easy ask. Bu...

With so many advertisements, billboards and commercials in our faces, it’s tough to find one without a hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually, social media handles made their way into ads. Now brands create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement and brand awareness. When you create a hashtag, you give users a new way to get in touch with your business on social. Or users simply engage in the conversation happening around that hashtag. This is just another way for people to engage, discuss and connect with brands on social media. You just can’t discount the power of a good hashtag for your business. Why Create a Hashtag? Creating a hashtag for your brand has a lot of benefits. Essentially, hashtags give you additional strength toward customer engagement. Not only that, but hashtags tend to b...

Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the platform currently boasts 2.89 billion monthly active users. That’s 2.89 billion users you could miss out on reaching if you failed to maintain a proper Facebook business Page. A Facebook business Page is central to any Facebook marketing strategy. It’s where you can share information about your business and promote your new products. Moreover, your Page serves as a channel to provide your customers with assistance. In this guide, we show you the step-by-step process of building a Facebook business Page that attracts your audience. What is a Facebook Business Page A Facebook business Page is a public Facebook account that represents a commercial organization. You can use it to share important information like your address, contact details, and hours of operation. It’s also a great venue for sharing updates about your business and promoting your products, services, and ...

Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite. What is Meta Business Suite? Meta Business Suite is a mobile and desktop app that connects your Facebook and Instagram business accounts. It’s a centralized space for Meta users to manage their Facebook, Instagram, Messenger posts, ads, and communications and track their content performance. >> View more: How to use Facebook Messenger: A guide for businesses Is Meta Business Suite different from Facebook (Meta) Business Manager? Think of Meta Business Suite as the front end of your business account management...

One of the main components of any social media strategy is increasing your overall social media engagement—and the same goes for Facebook. If you’re promoting your business and its products or services on Facebook, you want your target audience to engage with your content. However, increasing your Facebook engagement can be tricky. You need to know the right strategies to implement and how to get started. Throughout this article, learn more about what Facebook engagement means, how to calculate your Facebook engagement rate, and 13 key strategies for improving engagement on Facebook. What is Facebook engagement? Facebook engagement refers to any action that a Facebook user takes on your Facebook page—mainly likes, comments, shares, and clicks. Increasing the number of engagements you see like this on your page proves that your Facebook marketing strategy is working and that your content resonates well with your audience >> View more: How to use Facebook Messenger: A guide for bus...

Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta). With nearly 1 billion monthly users, Messenger can be an indispensable marketing tool for brands looking to connect with customers on Facebook. In this article, we’ll walk you through the benefits of Facebook Messenger for business, and how to use it to build relationships with customers and sell products. We’ve also included some tips and best practices to help you make the most of this feature. Why use Facebook Messenger for business Facebook Messenger is one of the most powerful and effective communication tools for businesses today. Using Facebook Messenger for businesses not only helps create a strong connection with target customers but also brings many other benefits. Here are the reasons why you should use Facebook Messenger for your business. 1. Direct interaction with customers: Facebook Messenger allows businesses to interact directly with customers through messages. This helps cr...