Always up-to-date list of Facebook ad sizes & specs

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. Facebook continues to attract all types of audiences as part of their daily routine.

And that’s why it’s important to make sure your content looks pristine by using the correct Facebook ad sizes. Click the jump links below to skip ahead!

Facebook Feed ads

Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started:

Facebook Feed image ads

Facebook Feed ad image dimensions and guidelines

  • Recommended resolution: 1080×1080 pixels
  • Recommended ratio: 1.91:1 to 1:1
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Maximum file size: 30MB
  • Recommended image formats: JPG, PNG

Facebook Feed ad character limits

  • Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters

Facebook Feed video ads

Facebook Feed video ad specs

  • Minimum resolution: 1080×1080 pixels
  • Recommended ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels
  • Maximum file size: 4GB
  • Video length: 1 second to 241 minutes
  • Recommended video formats: MP4, MOV or GIF

Video captions are recommended.

Video sound is recommended.

Feed ad character limits

  • Primary text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters

Facebook Story image ads

Facebook Stories ad image dimensions and guidelines

  • Minimum resolution: 1080x1080px
  • Recommended ratio: 9:16
  • Minimum width: 500 pixels
  • Maximum file size: 30MB
  • Recommended image formats: JPG, PNG

Facebook Story video ads

Facebook Stories video ad specs and guidelines

  • Minimum resolution: 1080×1080 pixels
  • Recommended ratio: 9:16
  • Minimum width: 500 pixels
  • Max file size: 4GB
  • Video length: 1 second to 2 minutes
  • Recommended video formats: MP4, MPV and GIF
  • Frame rate: 30fps

Facebook Stories character limits (image and video)

  • Primary text: 125 characters
  • Headline: 40 characters

Final Conclusion

Hopefully, the knowledge contained in the article will help you promote on Facebook in the most effective way.



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