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One of the main components of any social media strategy is increasing your overall social media engagement—and the same goes for Facebook. If you’re promoting your business and its products or services on Facebook, you want your target audience to engage with your content. However, increasing your Facebook engagement can be tricky. You need to know the right strategies to implement and how to get started. Throughout this article, learn more about what Facebook engagement means, how to calculate your Facebook engagement rate and 13 key strategies for improving engagement on Facebook. What is Facebook engagement? Facebook engagement refers to any action that a Facebook user takes on your Facebook page—mainly likes, comments, shares and clicks. Increasing the number of engagements you see like this on your page proves that your Facebook marketing strategy is working and that your content resonates well with your audience. How to calculate your Facebook engagement rate You can calculate yo...

Each of us has probably Googled at least once the address of a place to check where it’s located on the map and find out how to get there or take a virtual tour of the area. Besides street names, Google Maps also displays information about nearby businesses and venues: from beauty salons to schools, gyms, tennis courts, computer services, and even freelance services.  As a business, using this tool is a must if you want to let potential customers in your vicinity know about your presence in a given place. After all, you don’t have to spend a single dime to add your company to Google Maps, and in the modern age, people may be standing right in front of your office or store and not know that it’s there because they’re glued to their phones. But with Google Maps, you can get the foot traffic you need. In this blog post, we’ll look at everything you need to know in order to advertise on Google Maps. What are Google Maps ads? To better understand Google Maps ads, you’ll need to grasp th...

In this article, Optimal Agency will guide readers on how to resolve account lock issues and unlock Facebook accounts easily for those who have been disabled. With the increasing instances of account hacking, impersonation, and scams on social media, Facebook has ramped up its security measures. As a result, many users have had their accounts temporarily locked for verification when suspicious activity is detected. To help users resolve this issue, Sforum invites you to follow the guide below. Overview of the Facebook Application Introduction: Facebook, founded by Mark Zuckerberg in 2004, is one of the world’s most popular social media platforms. It was originally created to connect college students but has since evolved into a global network connecting billions of users. Understanding Facebook Errors and Unlocking Facebook Account Introduction Facebook errors are issues that users may encounter while using the platform. These errors can range from minor inconveniences to major disrupt...

Are you interested in promoting restricted content on Facebook? In 2024, understanding how to navigate Facebook Ads policies is crucial for maximizing your ad performance. Here, Optimal Agency provides expert insights and strategies to help you effectively target your audience while adhering to Facebook’s guidelines. Whether you’re promoting sensitive topics or niche products, our guide covers essential tactics to ensure your ads reach the right audience legally and effectively. Understanding Target Facebook Ads Understanding Target Facebook Ads is a crucial step to optimizing your advertising strategy on the world’s largest social media platform. Facebook Ads not only serve as a powerful advertising tool but also provide precise targeting features to reach the right audience. In this article, we’ll introduce you to the most effective strategies to achieve optimal results on Facebook Ads. You’ll learn how to optimize ads, use targeting tools effectively, and implement successful campai...

Which is the best spot to show your Airbnb listing to customers? On such social media platforms as Facebook! Knowing how to run Facebook ads for Airbnb listings correctly can help you win over other competitors while minimizing ad costs. This article will give you a complete guide on promoting your Airbnb on this crowded platform and some expert tips for killing this task nicely! Is Facebook Good For Advertising Airbnb? Should you run Airbnb ads on Facebook? Yes, if you do it right, Facebook can boost your Airbnb advertising aggressively. Airbnb gets lots of visitors, but your property might not stand out if it’s in a busy area. If you’re not on the first page, it’s tough to get noticed. Facebook can help with this. Posting your Airbnb listing on Facebook gives it more exposure. When people click on your listing through Facebook, it increases clicks on Airbnb, leading to more bookings. Airbnb likes popular, reputable, and well-booked listings. By showcasing your property on Facebook, y...

Let’s be honest, generic ads often are forgettable and ineffective. Consumers are looking to crave tailored experiences, and businesses need laser-focused advertising solutions to keep up. That’s where Facebook Dynamic Ads (DPAs) come in. In this blog post, I will explain what Facebook dynamic ads are, how to create them, and best practices for advertisers. What are Facebook Dynamic Ads? Facebook Dynamic Ads is a powerful advertising tool on the Facebook platform, helping businesses reach potential customers effectively. What's special about Dynamic Ads is the ability to customize advertising content based on users' online behaviour, thereby creating a more personalized and engaging advertising experience. One of the standout features of Facebook Dynamic Ads is the ability to display specific products or services that users view on your website. This increases your chances of conversion and creates a closer connection between the ad and the user. At the same time, Dynamic Ads a...

To attract new patients and promote dental services effectively, dentists need an online presence on Facebook. But how do you advertise your dental services on this platform to make sure you stand out from the competition? In this guide, I will cover everything about dental Facebook ads, the power of Facebook ads for dentists, and instruct you on how to make the most effective ads for your dental business. Why Facebook Ads for Dentists? Here’s why Facebook Ads should be a cornerstone of your dental clinic marketing strategy: 1. Wide Reach and Targeted Audience Facebook is one of the largest social media platforms globally, boasting over 2.9 billion active users as of 2024. This extensive reach allows dentists to target a broad audience, ensuring their services are visible to potential patients in their locality. Besides the platform’s extensive reach, dentists can also take advantage of Facebook’s advanced targeting options to reach people within a specific radius around their practice...

Google Ads is the most effective way for electricians to generate more leads and advertise their services online.​ However, starting with Google Ads for electricians demands a good grasp of the platform and careful strategic planning. Here’s what you need to know to begin using Google Ads for electricians.​ Why Use Google Ads for Electricians? Google Ads for electricians is an effective way to increase visibility, attract local customers, and generate more leads. It’s a powerful tool to grow your business. 24/7 Emergency Services Electricians can use Google Ads to target keywords like “emergency electrician near me”, capturing urgent leads who need immediate assistance. This helps increase bookings for high-value emergency services. Service-Specific Targeting Google Ads allows electricians to target specific services such as “circuit breaker repair” or “lighting installation”, ensuring ads are shown to potential customers searching for these exact services. This increases the chances o...

As a brand or business, building credibility with your online audience should be part of your overall social media marketing strategy. Learning how to get verified on Facebook (and other platforms) is one great way to do this. Why? Well, getting verified on Facebook is a must for public figures, brands and companies that are well-known and susceptible to being replicated or parodied. In this post, you’ll discover some essential steps on how to get verified on Facebook, as well as a few additional details to give you a thorough understanding of how Facebook verification works. What is Facebook verification? Facebook verification provides credibility to official pages and puts a clear distinction between the real Pages and the Pages run by fans or imposters. Before we get into the Facebook verification process, you’ll want to know what it means to get verified on Facebook in the first place and why it’s so important. As we briefly touched on earlier, businesses and public figures may oft...

It goes without saying that the social media landscape evolves quickly. Before we know it, new trends emerge along with their accompanying hashtags and new topics take over our conversations. Similarly, new social media features soon become something we “can’t live without.” The same is true for Facebook stories, which were introduced in 2016 and have turned into a vital feature. For social marketers who want to get in on the action, it’s all about adapting to the latest changes and implementing the newest features into your marketing strategy. So if you plan on using Facebook Stories for marketing, this detailed guide explains what the feature is, why you should use it and how to use Facebook Stories for business. What are Facebook stories? Facebook Stories is a feature that allows users to share moments from their daily lives through photos or videos within 24 hours. The feature first launched on the Instagram app before being expanded to Facebook and other Facebook-owned apps. With ...

TikTok is one of the fastest-growing social media apps ever—and for good reason. Short-form video has been taking the social media world by storm, with both brands and creators seeing a number of viral moments and opportunities to grow their platforms. However, you still need the help of some good old-fashioned TikTok marketing—and a few actionable tips to help you grow your followers to maximize your viral potential. Throughout this article, we’re going to walk you through 17 ways to get more followers on TikTok so you can start creating content and engaging your audience today. Ways to get more followers on TikTok in 2024 The year 2024 is here and TikTok remains one of the most popular social media platforms in the world. To get more followers on TikTok, you need to take specific steps and have a clear strategy. Here are some ways to help you increase your TikTok followers in 2024. 1. Create quality content: To attract followers, you need to create high-quality, engaging and unique v...

Juggling multiple social platforms is now a staple for brands. Facebook, TikTok, Instagram—the list never ends. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Especially for your Facebook marketing strategy—the platform giant with almost 3 billion monthly users. But is it as good as it sounds? Could automation be more than just a passing trend? Below we’ve combed through the fine details of Facebook automation and suggested ten tools to help you get started. What is Facebook automation & how does it work? Facebook automation involves using tools to manage and streamline Facebook activities, automating tasks such as: +) Leaving comments on statuses, images or pages +) Liking and sharing statuses, images or pages across your account(s) +) Inviting friends to specific pages or events en masse +) Accepting or rejecting all pending friend requests But here’s the truth ab...

As social marketers are looking to get more eyes on their content, one of the biggest questions at the forefront is: when is the best time to post on Facebook? The answer to that question depends on several factors. Your business’s industry, your target audience, business goals and the content itself all play a role in the success of your social posts. With the help of our Data Science team, we analyzed nearly 2 billion social media engagements across 400,000 social profiles across Facebook, Instagram, LinkedIn, Pinterest, TikTok and X. And even more, we’re able to provide an analysis of when the best time to post on Facebook is. As the third most visited website worldwide after Google and YouTube, and boasting nearly 3 billion monthly active users, there’s no denying the power of Facebook. Because of the large engagement opportunity, it’s important to understand how posting on Facebook at the right times will benefit your social media content strategy. When is the best time to post on...

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. Facebook continues to attract all types of audiences as part of their daily routine. And that’s why it’s important to make sure your content looks pristine by using the correct Facebook ad sizes. Click the jump links below to skip ahead! Facebook Feed ads Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started: Facebook Feed image ads Facebook Feed ad image dimensions and guidelines Recommended resolution: 1080×1080 pixels Recommended ratio: 1.91:1 to 1:1 Minimum width: 600 pixels Minimum height: 600 pixels Maximum file size: 30MB Recommended image formats: JPG, PNG Facebook Feed ad character limits Text: 125 characters Headline: 27 characters Link description:...